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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

May 18, 2017

As a marketer, you know experimentation is essential to building longterm success. So, how can you build a culture that makes room for experimentation, tolerates the inevitable failures, and continuously learns? We break open one of our own experiments developing an interactive, personalized whitepaper alternative. We’re joined by Jesse Fowl, Managing Director for Solomon Solution who partnered with us on the project. We also dive into optimizing lead conversion, the complications of marketing attribution, SpaceX, Google, and satellite broadband as well as Facebook ads’ integration of offline conversion data.

 

EXPERTS:

Jesse Fowl, Managing Director at Solomon Solution

Bio: Jesse Fowl is a demand generation expert who turns proven revenue generating strategies into reality. He’s the Managing Director at gosolomon.com, a Demand Gen agency that has worked with Universities, Luxury Hospitality Brands, and leading Healthcare Providers. He’s also a Partner at Prota Ventures, a venture-building early stage investment firm.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

PRODUCER:

Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing

Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.

 

 

RESOURCES:

The Latest from Point It: Point It blog 

Keep Learning: Digital Marketing Micro-Lessons

Solomon Solution: GoSolomon.com

Interactive Example: Ready For the Holidays Campaign

Article: Cable lobby conducts survey, finds that Americans want net neutrality

Article: SpaceX to launch broadband satellites in 2018

Article: Facebook Lead Ads just got a whole lot more useful with offline conversion data