Apr 24, 2017
In this week's Fine Point, we dig into how you can build a high performing marketing team, the changing freelance landscape, and how to effectively combine specialists with generalists. We're joined by Susan Marshall, a technology veteran and CEO of Torchlite, which extends your marketing department by connecting expert freelance talent, campaigns, and existing marketing technology into one single campaign management platform. We also dig into Coke's latest personalization tactics & Facebook taking analytics in-store.
Susan Marshall, Founding Partner and CEO of Torchlite
Bio: Susan Marshall is a 20-plus year
technology veteran who's been deeply involved in the rapid
evolution of digital video, audio, mobile, social and data
management technologies. Her professional background consists of
product management and marketing for some of the most successful
tech companies in the world – Apple, Adobe and Salesforce.
In 2015, Susan co-founded Torchlite, a software and services solution that helps marketers get more done by connecting expert freelance talent, campaigns, and existing marketing technology into one single campaign management platform.
Maureen Jann, Director of Marketing, Point It Digital Marketing
Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.
Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing
Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.
Torchlite: Extend your digital marketing team
LENGTH: 33 minutes