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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Dec 20, 2016

Ready for 2017? Point It’s president, Frank Coyle joins us to look at what’s worked best for our clients in 2016, and emerging trends likely to drive results in 2017. In the spotlight: business impact of blowing up siloes & cross-channel marketing, digital-first marketing strategies, growing in spite of a tight job market, & emerging channels (mobile & conversion, reaching millennials with YouTube, huge growth in programmatic display advertising). We also look at other news: 3rd party bots, including Bing Ads’ account manager in a box, the best home assistants & their talents (including Harman Kardon’s new Cortana integration), Amazon drones, and Facebook Messenger’s new SnapChat killer features.

 

EXPERTS:

Frank Coyle, President, Point It Digital Marketing

Bio: Frank Coyle serves as President of Point It Inc. Mr. Coyle has a track record of taking companies to number one in their markets, these include Paul Allen's Asymetrix Learning Systems, as Director of Marketing in the online learning market, Detto Technologies as Vice President of Sales and Marketing in the PC Migration space, and Arabesque Software, as Vice President of Marketing in the personal information market. Mr. Coyle has spent 19 years in Marketing and Sales prior to which he had extensive experience in both Finance and IT. He most recently ran an internet marketing consulting practice where he provided search expertise to small and medium sized businesses. Mr. Coyle has a strategic marketing consulting background, with clients including Microsoft, Adobe, and GemStar-TV Guide. Mr. Coyle received a B.S. in Mathematics from the University of Glasgow, Scotland, and an MBA from the Stanford Graduate School of Business.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

RESOURCES:

Programmatic & Display Advertising Resources

Point It Included in Inc. 5000 List of Fastest Growing Private Companies

PEMCO Insurance Cross-channel Case Study & Award

Article: Bing Ads Building Account Manager Bot

Article: Microsoft Partners with Harman Kardon for Echo-Like Device

YouTube video: Amazon Echo having a conversation with Google Home

Article: Facebook Revamps its Messenger App for Image Driven Culture

 

FORMAT: Mp3

LENGTH: 23 Minutes