Dec 20, 2016
Ready for 2017? Point It’s president, Frank Coyle joins us to look at what’s worked best for our clients in 2016, and emerging trends likely to drive results in 2017. In the spotlight: business impact of blowing up siloes & cross-channel marketing, digital-first marketing strategies, growing in spite of a tight job market, & emerging channels (mobile & conversion, reaching millennials with YouTube, huge growth in programmatic display advertising). We also look at other news: 3rd party bots, including Bing Ads’ account manager in a box, the best home assistants & their talents (including Harman Kardon’s new Cortana integration), Amazon drones, and Facebook Messenger’s new SnapChat killer features.
Frank Coyle, President, Point It Digital Marketing
Bio: Frank Coyle serves as President of Point It Inc. Mr. Coyle has a track record of taking companies to number one in their markets, these include Paul Allen's Asymetrix Learning Systems, as Director of Marketing in the online learning market, Detto Technologies as Vice President of Sales and Marketing in the PC Migration space, and Arabesque Software, as Vice President of Marketing in the personal information market. Mr. Coyle has spent 19 years in Marketing and Sales
Maureen Jann, Director of Marketing, Point It Digital Marketing
Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.
YouTube video: Amazon Echo having a conversation with Google Home
LENGTH: 23 Minutes