Preview Mode Links will not work in preview mode

Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Dec 13, 2016

This week we cover shopping feeds, how they’re killing it for our clients, implementation, what drives success and holidays performance! But, before that we dive into the world’s largest advertisers, international trends, how digital advertising is changing & walled gardens on Google, Facebook, Snapchat, and YouTube.

EXPERTS:

Sarah Kraynik, Senior Account Manager, Point It Digital Marketing

Bio: Sarah is not only a phenomenal marketer with experience in Paid Search, Programmatic Display, and Social Media Advertising but is the driving force behind Point It’s new Shopping Feeds program. Her experience at client management and leveraging multiple marketing channels has uniquely prepared her to develop and grow this area of Point It’s business while driving results for our clients and partners.

Katy Tonkin, VP of Digital Strategy, Point It Digital Marketing

Bio: Katy is an award-winning marketing strategist that brings her passion for technology and creative problem solving to client and organizational challenges. With a background in retail, she’s demonstrated her love of solving complex challenges while working with companies like Starbucks and a selection of fast-paced startups. Katy currently acts as the Vice President of Digital Strategy at Point It Digital Marketing, a partnership-driven organization built on a foundation of transparency and expertise.  Part architect and part technologist, Katy is the problem solver and envelope pusher that drives client success. Her leadership has resulted in several prestigious industry awards, such as the US Search Awards, and The Landys. In her spare time, she is a passionate patron of the arts and board member of the SCT (Seattle Children’s Theater). She enjoys spending time with her husband and daughter.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

RESOURCES:

Shopping Feed Resources

Article: What you need to Know About the World’s Largest Advertisers

Article: Power of search keeps Google #1 with WPP; Facebook poised for #2; Snapchat gaining

Article: As a test, Google is including movie and TV ratings within search results

 

FORMAT: Mp3

LENGTH: 19 Minutes