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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Dec 6, 2016

Mike Fleming, author of the “Mike Ruins Digital Marketing” blog series joins Maureen Jann, Director of Marketing at Point It to talk through implementing shopping feeds in paid search and display advertising campaigns, using them as loss leaders, transitioning from smart homes to smart families, user experience design, the impact of biases on PPC performance, and ad tech. 

EXPERTS:

Mike Fleming, Senior Client Manager, Point It Digital Marketing

Bio: Mike Fleming is a Senior Client Manager for Point It, and has been managing PPC accounts of all kinds for over 6 years; with a strong emphasis in Analytics and Conversion Optimization. He’s a respected digital marketing blogger and speaker whose articles can be found on industry blogs like SEMRush.com and SearchEngineGuide.com. He also contributed to a published book called The Best Damn Web Marketing Checklist, Period!. Mike enjoys playing, writing and recording music, playing basketball and investing. He resides in Canton, Ohio with a girl who threw a snowball at him one day…then married him.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

RESOURCES:

[Blog] Mike Ruins Digital Marketing Blog

Shopping Feed Management 101

ARTICLES:

AMA: Shifting from Smart Homes to Smart Families

Search Engine Land: How do our biases impact PPC performance?

Business Insider: Breakdown of digital ad industry in 2016

 

MIKE'S RECOMMENDED READING

SearchCap by Search Engine Land: provides a summary of the latest news and best strategy articles curated from around the web in search.

PPC Chat: This is a Twitter chat using the #ppcchat hashtag where PPC practitioners discuss various topics and issues in the world of PPC.  While the chat is “always on,” there is a weekly structured, hour-long chat on various topics.

Industry Influencers: Here’s a list of top PPC influencers to follow.  Follow their blogs and Twitter accounts.

Books: Here’s a few books that are foundational to becoming a well-rounded digital marketer.

Blogs: Here are a couple PPC blog lists that I wholeheartedly agree with and whose lists I mostly follow…

 

FORMAT: MP3

LENGTH: 23 Minutes

PUBLISH DATE: 12/06/2016

TOPICS: Shopping feeds, smart homes for smart families, user experience design, paid search biases, ad tech