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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Dec 2, 2016

Building a case for more digital marketing dollars in this year's budget? Will Goldfarb, Director of Client Services joins Maureen Jann, Director of Marketing to look at the best digital opportunities for 2017, marketing attribution, and making your spend more effective. Also this week, we look at what worked for Black Friday and Cyber Monday, the growth of Cyber week fueled by international adoption, finding the right time and message for each point in the customer journey, and Snapchat's video ads. 

 

EXPERTS:

Will Goldfarb, Director of Client Services, Point It Digital Marketing

Bio: Will has over a decade of experience creating, managing, and optimizing multi-channel, multi-market SEM campaigns. With experience in both B2B and B2C, he brings his digital marketing expertise to clients across a wide range of verticals, from online to brick and mortar helping them build award-winning campaigns that deliver real results.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

RESOURCES:

Defending Your Budget: Efficiencies Through Holistic Marketing Strategies

E-book: Beyond Digital Marketing Attribution

Micro-Lesson: Social Advertising Video Platforms

 

ARTICLES:

5 Ways to Harness Insight & Creativity to Deliver Better Customer Experiences

E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday

Snapchat Video Ads Average 3 Seconds a View

 

TOPICS: Year end budgeting & planning, attribution, Black Friday, Cyber Monday, customer journeys, & Snapchat video ads

FORMAT: MP3

LENGTH: 22 Minutes