Nov 21, 2016
How do you find customers in a saturated, over-priced digital advertising market? Combining digital media in a coordinated cross-channel strategy could be the solution. Nate Luce, Marketing Manager from PEMCO & Sarah Dahlin, VP of Client Services for Point It Digital Marketing walk through the digital strategy that PEMCO & Point It implemented in 2016. Joined by our host Maureen Jann, Director of Marketing they share their experiences winning "Best Integrated Marketing Campaign- B2C" at the PSAMA Pulse Awards and chat about the latest news, including hashtags as the modern day watercooler, and Facebook's new Job Listings feature.
Nate Luce, Marketing Program Manager, PEMCO Insurance
Bio: Nate has been a critical component of PEMCO's marketing for 20+ years, developing key marketing programs including regional partnerships, promotional, direct, and digital marketing campaigns. Two of those campaigns have won PSAMA Pulse Awards. He graduated from the University of Washington, and has his MBA from Seattle Pacific University.
Sarah Dahlin, VP Client Services Point It Digital Marketing
Bio: Sarah has been building and optimizing paid search and display campaigns since 2007. She combines a strong analytical perspective and love for problem solving with an exceptional customer service focus. In addition to heading up the paid search team at Point It, Sarah crafts cross-channel media campaigns, optimizes creative opportunities, and implements paid search campaigns. Prior to her days in the online marketing world, Sarah worked for a full-service market research company, specializing in qualitative research project management. Sarah is a graduate of the University of Washington with degrees in Drama and Communications.
Maureen Jann, Director of Marketing, Point It Digital Marketing
Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.
LENGTH: 22 Minutes