Apr 27, 2017
As an advertiser, is your brand safe? Listen in as we bring good humor and healthy debate to some of the toughest issues facing digital marketers today. Our experts share practical ways you can keep your brand safe in an increasingly decentralized and politicized market. And, just to up the ante, we also dive straight into a passionate debate that kicks off an ongoing conversation around net neutrality. Listen in, and join the debate!
James Haagenson, Programmatic Campaign Manager, Point It Digital Marketing
Bio: James Haagenson is a customer-service focused, strategic brand consultant who is focused on the innovative world of programmatic advertising. James started out serving the Seattle software giant in the Microsoft Retail Stores and now he is an Associate Ad Ops Manager on the Programmatic Advertising and Display Team at Point It Digital Marketing. In his current role, he helps clients get maximum business results by offering digital advertising strategies and executing on them. James has a degree in Music Technology and Composition from Seattle Pacific University and enjoys playing in his band, the Castle Dwellers.
Matt Mason, Client Manager, Point It Digital Marketing
Bio: Matt Mason is a lifelong learner and digital marketing enthusiast. Matt’s favorite thing about marketing is getting outstanding results for his client and keeping up with the fast-moving current of technology and technique. He is currently a Client Manager at Point It, a digital marketing agency in Seattle. Matt is focusing on building a deep knowledge about all thing digital and brings a fresh perspective to paid search. Born and raised in the 636 (Saint Louis), Matt is a lover of good food and music. In his free time, you can find him banging on the drums or crushing rock walls around Seattle.
Maureen Jann, Director of Marketing, Point It Digital Marketing
Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.
Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing
Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.
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Integral Ad Science: Protect your brand: how can you avoid inappropriate online content?
Tools: Integral Ad Science
LENGTH: 42 minutes