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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Apr 13, 2017

Cathy McPhillips, VP of Marketing for Content Marketing Institute shares how "A World of Stories" became the theme for the upcoming Content Marketing World. She discusses how a diversity of viewpoints is essential for crafting content marketing that speaks to customers, as well as sharing how bad ideas are critical to the discovery of good ones. We also cover this week's news, from PR debacles, questions about whether Snapchat is just a flash in the pan, who uses it, & whether machine learning will bring advertisers onboard, to boycotts & the ongoing debate around brand safety with Google at its center.

 

EXPERTS:

Cathy McPhillips, Vice President of Marketing for Content Marketing Institute

Bio: Cathy is the Senior Marketing Director for the Content Marketing Institute where she oversees marketing efforts for all CMI properties, including CMI’s website, Content Marketing World, Intelligent Content Conference, Chief Content Officer magazine and Content Marketing University. Prior to joining CMI, Cathy led social/community efforts for a national nonprofit, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and worked for two agencies in Cleveland. She is on the board of the Orange Effect Foundation and is on the Social Council for Share Our Strength’s No Kid Hungry campaign. Cathy was named to Folio:’s 2014 Top Women in Media, and to {Grow}’s 70 Rising Social Media Stars.

 

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

PRODUCER:

Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing

Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.

 

RESOURCES

Want to learn more about Content Marketing? Check out our Micro-lessons!

Blog: Joe Pulizzi's article on "Tackling Diversity in the Marketing World"

Blog: Joe Pulizzi's followup "Major Changes Come to Content Marketing World 2017"

Content Marketing Institute: Awards Signup

Register: Join us at Content Marketing World!

Article: Will Snapchat’s Data Play Help Fend Off Competition From Facebook and Instagram?

Article: Brand Safety After The Google Boycott: Finally A Catalyst For Stronger Content Categorization And Screening?

 

FORMAT: Mp3

LENGTH: 40 minutes