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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Apr 6, 2017

Everyone's talking about machine learning, but how can it help you as a marketer? Mike King from iPullRank joins us to talk about his passion for blending AI with digital marketing. We also get an inside look at his transformation from hip hop artist and entrepreneur to performance marketer. Our host, Maureen Jann also covers the latest news, including YouTube's advertising challenges, LinkedIn jumping into trending news headlines, & Facebook's latest mobile ads venture, Collection. 

 

EXPERTS:

Mike King, Managing Director of iPullRank

Bio: One of the hardest working, and most unapologetically bold, technical marketer’s in the game, Mike King is single-handedly changing the job description of marketers today as a groundbreaking force in the Digital Marketing world. An artist and a technologist, all rolled into one, King recently founded boutique digital marketing agency, iPullRank in order to allow his creative approach free reign. Self-taught, self-possessed, and famously self-assured, Mike’s potent levels of moxie drives the increasingly multifaceted modes he can operate in to deliver on a cross-discipline strategy.

 

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

PRODUCER:

Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing

Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.

 

RESOURCES

BlogiPullRank blog

Blog: Machine Learning on Point It's Blog

TwitterMike King's feed

Mike's Projecthttps://www.undergroundhiphop.com/

ResourceApply Machine Learning through Programmatic Advertising

Article: J&J and Verizon Join Major Marketers Suspending YouTube Advertising

Article: LinkedIn Tries to do Trending in a Non-Disastrous Way

Article: Facebook Debuts Collection, Mobile Ads Aid Shopping

 

 

FORMAT: Mp3

LENGTH: 40 minutes