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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Mar 30, 2017

It's can be tough to attend every great marketing conference out there. So here's a super-compact recap of the top sessions & lessons from Digital Summit Seattle in a twisted Fine Point!  

Maureen, Tim and their guests Joshua Montgomery and Paul Garrison, Point It's business development team share their experiences from the summit in March of 2017.  It is marketed as a place where brands can learn practical, actionable solutions they can immediately apply back at the office.  This quartet talk through whether or not they delivered on the promise as well as overall impressions of the conference, best speakers and ah-ha moments.  Join us as we deep dive into our favorite sessions and speakers, and keep an eye out for more recaps from other great digital marketing conferences.

 

EXPERTS:

Paul Garrison, Associate Business Development Manager, Point It

Bio: Paul Garrison is a passionate customer advocate.  His desire to dive deep, understand and resolve challenges for clients allows him to build authentic and transparent relationships.  An Associate Business Development Manager at Point It, a digital marketing agency in Seattle, Paul leverages his genuine curiosity to help marry marketers with solutions. Before Point It, he worked at a SaaS startup and as a recruiter, always as a key member of the team.  Paul graduated with a B.A. in business management from Seattle University and enjoys family, friends, and Seattle sports. 

 

Joshua Montgomery, Sr. Business Development Manager

Bio: A team-oriented collaborator, Joshua Montgomery thrives on the ability to collaborate with experts across the digital marketing space.  Currently a lead business development manager at Point It, a digital marketing agency, Joshua has helped some of the largest brands in the US to help them get phenomenal marketing results. Before Point It, Joshua spent six years of in an agency environment connecting marketers with experts to drive bottom-line revenue. A Seattle transplant, Joshua is enjoying the beautiful Pacific Northwest.  Whether he’s hiking, walking his dog or BBQing in the summer sun, Joshua thrives in the outdoors.

 

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

PRODUCER:

Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing

Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.

 

RESOURCES

Want to Find Out What Events We'll be At? Point it Events

Content Marketing: Ann Handley on Good Content vs. Good Enough Content (earlier version of talk)

Context: Matthew Sweezey on The New Era of Contextual Marketing

Landing Pages: Oli Gardner, Unbounce: Frankenpage - Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page

Growth: Bitly's Andrew Dumont on Building a Growth Marketing Machine

Design Thinking: Watch Salesforce's Cliff Seal on "Death to Boring B2B Marketing"

 

Reducing Friction: Michael Barber on "Friction: The Only Thing Marketers Should Care About Between Now & Forever"

E-mail: John Thies from Email on Acid - "5 Ways to Improve your Email Campaigns (and get Better Results)"

 

FORMAT: Mp3

LENGTH: 40 minutes