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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Mar 17, 2017

This week we dive into how you can optimize your website & content to maximize conversion with Andy Crestodina. Andy joins our host, Maureen Jann to talk through how you can build a digital purchase funnel that delivers, answers customer questions and maximizes SEO. They also talk about how content drives  findability, Pizza Hut's new "Pie Top" shoes bringing ordering ease, live content and YouTube's new subscription service, & the future for Programmatic Radio. 

 

Production Note: Due to difficulties with our remote interview setup, major editing was necessary. Rather than lose what was a tremendously insightful interview, we edited together as best we could. Please forgive any discrepancies in sound quality or oddities in how the cuts were made. These were all due to post-production & not the fault of our guests.

 

EXPERTS:

Andy Crestodina, Co-Founder and Strategic Director of Orbit Media

Bio: 

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to teaching marketingAndy has written hundreds of articles, many of which have been published on the top marketing blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.

 

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

PRODUCER:

Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing

Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.

 

RESOURCES:

Micro-Lesson: Mobile Madness & Micro Conversions

On Demand Webinar: SEO & Content Marketing, Two Sides of the Same Coin

Blog: More from Andy & Orbit Media

Andy's Article: How to Increase Your Conversion Rate

Andy's Book: Content Chemistry - An Illustrated Handbook for Content Marketing

Event: Learn More about Content Jam

 

Article: Pizza Hut’s New Ordering Ease: Pushing a Button on a Pair of Pie Top Shoes

Article: YouTube debuts TV Subscription Service, at $35 a month for 6 accounts

Article: Programmatic Radio Locks & Loads

 

FORMAT: Mp3

LENGTH: 30 minutes