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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Mar 9, 2017

This week we deep dive into how you can convert visitors into customers with SEMrush’s Paul Klebanov. Paul joins our host, Maureen Jann to talk through the best ways to optimize each of your platforms, adjust to the changing customer lifecycle & marketing funnel, and the best way to advertise across channels today. We also cover the latest news, from CPG companies spending more on digital than traditional ads, Accelerators & Hackathons, & Martech driving Adtech.

 

EXPERTS:

Paul Klebanov,  Marketing Educator & Speaker at SEMrush

Bio: Paul Klebanov is a marketing educator and speaker at SEMrush. Paul was bit by the sales bug in elementary school, where he  was famously earning up to $350/week buying and trading his friends’ sandwiches! At 14, he began creating websites for startups and local businesses. Since 2010, Paul has helped businesses generate millions of dollars online through his mastery of inbound and outbound marketing. Paul is one of the youngest Americans to build a leading ecommerce retailer - PPL Stores LLC. On this project, he generated millions of dollars in revenue before 30. Now, Paul helps young businesses bloom by teaching them to craft effective marketing strategies through coaching, training, and speeches.

 

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

PRODUCER:

Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing

Bio: Tim Mohler is a multichannel marketer with experience building campaigns for travel, CPG, food, beverage, and technology companies reaching both B2B and B2C customers. He’s passionate about building marketing experiences & partnerships that are relevant to a brand’s message, exciting for the customer, and most importantly deliver measurable results. At Point It, he develops digital, social and content campaigns as well as managing PointIt.com on a day to day basis.

 

RESOURCES:

Case Study: Upper Funnel Optimization drives 64% growth 

Micro-Lesson: Leveraging the new Marketing Funnel to Maximize Return on Ad Spend

SEMrush Trial: Try SEMrush Free for 14 Days

Study: CPG Now Spends More on Digital Than Traditional Ads, Shoppers Doubt they Work

 

Article: What Accelerators, Incubators, & Hackathons tell us about the Future

Article: Why Martech should Drive Adtech

 

FORMAT: Mp3

LENGTH: 34 minutes