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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Mar 2, 2017

This week we dive into the challenges B2B companies face when integrating paid search (PPC) into their digital marketing mix, who it works for, and best practices to maximize your results. We also take a look at this week’s news, Amazon’s Alexa surpassing 10,000 skills, Google leveraging machine learning to filter out hurtful comments, emoji’s, and Facebook Jobs’ challenge to LinkedIn. Our host, Maureen Jann is joined by Brenna Teichen, one of our paid search experts and Frank Coyle Point It’s president.

 

EXPERTS:

Frank Coyle. President

Bio: Frank Coyle is the President of Point It, a digital marketing agency in Seattle, Washington.  His mantra is “results, results, results” and is driven by making clients and employees successful.  Prior to leading Point It, his career spanned marketing, finance, and programming in a number of verticals. Frank brings both his education, University of Glasgow for his BS in Mathematics and at Stanford University Graduate School of Business for his MBA, and a hands-on approach to keep up with a quickly changing technology landscape. For fun, Frank likes to golf, read and eat delicious food.

 

Brenna Teichen, Client Manager

Bio: Brenna has been a key member of Point It’s paid search team for over two years, with a strong background in both paid search and campaign management at Marchex and prior to that at Zulily. She’s also a passionate Lady Gaga fan & fitness enthusiast!

 

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

RESOURCES:

Read more from Frank Coyle & Brenna Teichen on the Point It Digital Marketing Blog

Paid Search Educational Resources

Article: Amazon's Alexa surpasses 10,000 skills

Article: Google releases tool to help filter hurtful comments

Article: Facebook jobs is easy to use but will it replace LinkedIn

 

FORMAT: Mp3

LENGTH: 30 Minutes