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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Feb 23, 2017

We’re growing! This week we introduce you to some of our new team members, their backgrounds, and their take on digital marketing. We also explore the news – from bad ads to reinventing in-person shopping and dive into how to find top talent, build a strong culture, give feedback well, and motivate your team. Your host, Maureen Jann is joined by Al Lepow, Jason Nowlin, and Jillian Tyack from around our organization.

 

EXPERTS:

Al Lepow, Programmatic Account Manager

Bio: Al joined Point It’s growing Programmatic advertising team from Big Fish Games where he worked in marketing and user acquisition. He began his career in Tel Aviv working for Jelly Button Games, Scientific Games, and ClickWall working across marketing, media buying, and account management roles. He has a BS in Strategy Advertising from Virginia Commonwealth University and enjoys adding new guitars to his collection, fixing old instruments, and playing music.

Jason Nowlin, SEO Manager

Bio: With a background in marketing, branding and advertising Jason brings the ability to tell stories to the digital marketing realm. Combining his traditional skills with a love of research, he’s become a top expert in SEO, working in-house for Amazon and at RKG, a Merkle company, before hitting the ground running here at Point It.

Jillian Tyack, Associate Client Manager

Bio: Having worked for Amazon and UberEats along with two PR internships at Broadgate Mainland PR and Inspiringfifty in London, Jillian brings her data-driven marketing skills to Point It’s paid search team. She has a Master’s degree in Marketing Communications from University of Westminster and a BA in Media Communications from University of Washington.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

RESOURCES:

Learn more: Hear from our experts on Point It’s blog

Article: Google goes after bad ads

Article: Shopping centers reinvented: 2017 & beyond

Article: Giving Positive Feedback that Drives Results

 

FORMAT: Mp3

LENGTH: 24 Minutes