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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Feb 16, 2017

This week we start out looking at brands’ changing digital Super Bowl strategies, a wearable from MIT & Samsung for those who have trouble picking up social cues, & Facebook opening up their Audience Network. Our host, Maureen Jann is joined by Google’s Nick Danford and talks about the future of Google’s advertising platforms and a test of new profit-driven automated bidding models that Point It is taking part in. In case none of that sounds entertaining enough, stay tuned for a highly entertaining discussion of such crucial topics as haiku versus emoji love letters, cootie catchers, and ballet. How about that for fake news.

 

EXPERTS:

Nick Danford, Agency Development Manager

Bio: Nick Danford has worked in sales and marketing in Google's Global Business Organization since 2011. Specializing in agency support and Small & Medium-size Business (SMB), Nick has driven campaign success and crafted AdWords solutions with some of his department's most strategic, digital agencies. Other highlights include executing an advertiser's online marketing launch that produced a top-five Most Watched Ad on YouTube in 2013, onboarding French-speaking new business in Canada, and structuring a global customer marketing incentive strategy for Google Partners at Google's EMEA headquarters in Dublin, Ireland.

Nick holds a B.A. from Brown University in Political Economy and Development and has studied at the Université de Paris. He is also passionate about contemporary and classical dance, Californian food & wine, and all things San Francisco, the city he's called home since 2006.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

RESOURCES:

Learn more: Paid Search Resources

Learn more: Programmatic & Display Advertising Resources

Article: Why the Super Bowl's Digital Ad Strategy is Back on Track

Article: Facebook starts opening its black box to keep advertisers from avoiding Audience Network

 

FORMAT: Mp3

LENGTH: 25 Minutes