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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Jan 10, 2017

The holidays are finally past, and you have lots of fantastic data. Natalie Barreda, one of our top paid search experts shows you how to turn that treasure trove into actionable insights that will drive results throughout 2017. Along with our host, Maureen Jann, Director of Marketing we also cover retail holiday results, Amazon’s retail domination, building a reputation for transparency as an agency, top technologies for e-commerce marketers, chatbots for customer service, programmatic advertising, and voice-first browsing.

 

EXPERTS:
Natalie Barreda, Senior Client Manager, Point It Digital Marketing

Bio: Natalie Barreda is a digital marketing veteran who focuses on driving revenue for enterprise-level clients. Thanks to her six years of agency experience, she adept at predicting and responding to critical trends in paid search.  Currently a senior client manager at Point It Digital Marketing, she primarily focuses on year-round seasonality and B2C e-commerce digital advertising. Completely self-taught, Natalie considers herself a results maven.  In her down time, Natalie enjoys hanging out with her aptly-named dog Xena and exploring the Seattle beer scene.

RESOURCES:

Register for: Live webinar with Natalie & Maureen: Metrics not Mystics, Post-Holiday PPC Strategies

Learn more: Paid Search Resources

Article: Survival Guide 2017: How Agencies Can Rebuild Credibility

Article: Retail Holiday Sales Rise, But 2017 Won’t be Rosy for All

Article: 9 Technologies E-Commerce Marketers Must Use in 2017 and Beyond

 

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

 

FORMAT: Mp3

LENGTH: 30 Minutes