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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Nov 9, 2016

Maureen Jann, Director of Digital Marketing speaks to the digital marketing headlines. Evan Barocas, Director of Display and Programmatic Ad Buying talks about deterministic data and the programmatic industry.

 

EXPERT: Evan Barocas, Director of Display & Programmatic Advertising, Point It Digital Marketing

Bio: Driven to execute effective and efficient campaigns, Evan manages the strategy, planning, implementation and optimization of display campaigns at Point It. Drawing on eight years of experience in national politics, Evan applies his strong analytical instincts and deep knowledge of media planning and optimization to his client’s success.

HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

RESOURCES:

Deterministic Data, A Valuable Holiday Tool by Evan Barocas

(Tool) Nuzzel

(Tool) Pushspring

 

TOPICS: Programmatic advertising, deterministic data

 

LENGTH: 30 Minutes