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Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 30-45 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.

This is a no selling zone.  Our experts are just talking shop and digging into the timely happenings in digital marketing.

Jan 17, 2017

As 2017 begins, we kick it off with predictions for the future of digital marketing and particularly what benefits marketers could see from programmatic advertising. We look at what it will take to effectively leverage this powerful tool, taming the programmatic wild west with transparency, avoiding click & data fraud, great programmatic partners including Integral Ad Science, Live Intent (programmatic e-mail), and Sanya TV (TV ads), as well as the experiences of Point It's clients. Our host, Maureen Jann, Director of Marketing is joined by James Haagenson, one of Point It's programmatic marketing experts. We also dive into the advertising trends, blending online & offline retail, and final holiday numbers.

 

EXPERTS:
James Haagenson, Programmatic Campaign Manager, Point It Digital Marketing

Bio:  James Haagenson is a customer-service focused, strategic brand consultant who is focused on the innovative world of programmatic advertising. James started out serving the Seattle software giant in the Microsoft Retail Stores and now he is an Associate Ad Ops Manager on the Programmatic Advertising and Display Team at Point It Digital Marketing.  In his current role, he helps clients get maximum business results by offering digital advertising strategies and executing on them. James has a degree in Music Technology and Composition from Seattle Pacific University and enjoys playing in his band, the Castle Dwellers.

HOST:

Maureen Jann, Director of Marketing, Point It Digital Marketing

Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner.  Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

 

RESOURCES:

Programmatic & Display Advertising Resources

Blog Articles: Programmatic & Display Advertising

Article: (ANA) Media Transparency: Prescriptions, Principles, and Processes for Advertisers

Article: Final holiday figures: $92B in e-commerce, omnichannel retail had big share

Article: 9 New Visual Content Marketing Trends for 2017

Article: Debunking the Myths of Programmatic Delivery

Tools: Integral Ad Science, Live Intent, Samba TV

 

FORMAT: Mp3

LENGTH: 26 Minutes